Saturday, February 4, 2012

Stuff Arabs Like #18: All that sparkles

Exhibit A:

This is a commercial for a UAE based home decor company that specializes in window hangings. This is only one example of their commercials that declare the wonders their Swarovski bedazzled curtains. When the Mister and I first saw this commercial, we literally guffawed.

Exhibit B:

This is the back window of a wedding getaway car. I think this might be a uniquely Saudi tradition, and I think it's a pretty cool one, but it's definitely a great example of the Arabs' love of all things sparkly. They completely cover the windows of the car (including the windshield) with this sparkly frosting kind of stuff, then run their fingers through to create little designs. In the windshield, they carve out a heart right in front of the drivers seat so the groom can see to drive him and his new wife to the hotel or where ever they are going for their wedding night. All this doesn't exactly add up to the safest driving experience, but it does allow the bride to remain in her wedding outfit, with her face uncovered for the first time in front of her husband, without having to mess up her make up.

Exhibit C:

This is the scene in the window of any fabric shop or dress shop in Saudi Arabia. In fact, one is hard pressed to find a dress or any piece of women's clothing that is not bedazzled.

Exhibit D:

If they're not heavily embroidered, they're bedazzled. Sometimes they're embroidered and bedazzled! Seriously, there are shiny things all over the place here!

From what we've seen in our travels around the Middle East, the Saudis aren't the only ones that are drawn to sparkling garments, home decor, or car decorations like a moth to the Las Vegas-like flame. Shiny neon lights flicker from most strip mall shops, there is an airline that has based its newest advertising campaign on the sparkliness of diamonds (how that connects to air travel, I'm not exactly sure), and just take a look at a scene from Arabs Got Talent, a show that I would bet anyone has not a single Saudi woman in the competition.

(incidentally, this little girl went on to have a hit Arabic song that I hear all. the. time. in the halls of my school).

Vicariously yours,

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